Free Stuff

Direct Response Copy Stuff:


πŸ‘‰πŸ» "How to Write a VSL/Video Ad Script for YouTube"

^^ Breaking down VSLs from Sam Ovens, Alex Becker & Tai Lopez


πŸ‘‰πŸ» "10 Things I Do BEFORE I Write a Sales Page"

^^ Basic stuff you need to have figured out before you start clacking away on the keyboard.


πŸ‘‰πŸ» "Direct Response Headline Swipes"

^^ Use these as good jumping off points for whatever you're trying to sell (or, whatever story you're trying to tell).


πŸ‘‰πŸ» "Lead-gen Free Book Landing Page Wireframe"

^^ Wireframe for a *simple* free book landing page. Just one way you can do it. There are thousands.


πŸ‘‰πŸ» "Advertorial [Agora Micron Promotion]"

^^ I wrote this for Banyan Hill's Micron promo.


Story Stuff:


πŸ‘‰πŸ» 1. "Your Brain on Story"(PPT)

πŸ‘‰πŸ» 2. "How to Put a Story Together for Your Product" (PPT)

^^ Want to teach about story at a local meetup or company meeting? These might help.


πŸ‘‰πŸ» β€œSix Storytelling Techniques Every Copywriter Should Know”

^^ I wrote this years ago and it's still 100% relevant today.


Other Stuff:


πŸ‘‰πŸ» "How to Get Started With A/B Testing"

^^ Pretty self-explanatory isn't it?


πŸ‘‰πŸ» "The Zero to Hero Protocol"

^^ How anyone can go from a β€œI’m brand new & know nothing about copywriting” noob to money-making copywriter in 6 months (or less)... even if you’ve never written β€œfor the web” in your life!


πŸ‘‰πŸ» "What to Say to a Lead/Prospect On the Phone"

^^ Okay, you got one on the line. What now? I usually put these question into a Google Form or, Typeform and have the prospect fill out the answers BEFORE we talk on the phone. So, you get a lead, maybe they email you and say "Hey, I need a copywriter to write me an email campaign." You send them a link to this "discovery" questionnaire FIRST, then schedule a phone call to CLARIFY their answers and let them ask you questions. Don't ask them all these questions on the call. You should be only get on a call AFTER you have these answers. That way (1) the phone call won't be obscenely LOOOOONG (2) you'll look like a pro and (3) you'll have all the info you need BEFORE you talk to the prospect. All this will make your initial call short (less than 15 min) plus, it disqualifies tire-kickers and cheapos (like a self-weeding garden).


πŸ‘‰πŸ» "How to Be a Coffee Snob" PDF

I wrote this because I like coffee. It's also an example of the type of ebook you could use/create for lead-gen purposes.